B2B marketing strategy, brand, and campaigns; from tradeshow floors to digital channels.

I'm Valerie, a marketing coordinator with 4+ years building integrated campaigns, rebranding shows, and managing multi-channel marketing for some of Canada's largest B2B tradeshows and events.

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Brand strategy

Visual rebrands, identity systems, and brand rollouts across digital and physical touchpoints.

Campaign development

Integrated campaigns across social, paid, and email built around show cycles and audience segments.

Event & tradeshow marketing

Full-cycle marketing for B2B tradeshows and conferences from 7 months out to show day and beyond.